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Celebrating International Women’s Day at Sandal BMW.

At Sandal BMW, we are proud to celebrate the incredible women who help drive our success every day. International Women’s Day is a time to recognise the achievements of women in all industries, and we are particularly proud of the talented women in our team who continue to inspire, innovate, and lead in the automotive sector. The industry has traditionally been male-led, but women like Jasmine and Yasemin are paving the way for a more inclusive future, proving that passion, dedication, and ambition know no boundaries.

This year, we had the pleasure of interviewing three of our incredible female team members to learn more about who they are, their passion for their work, and the advice they have for women considering a career in automotive. Their stories serve as beacons of inspiration, demonstrating that with hard work and perseverance, anything is possible.

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Mon 10 March 2025

Yasemin, Head of Communications.

Yasemin’s career journey is one of growth, determination, and a passion for brand building. She started 13 years ago as a Customer Service Advisor, but her eagerness to learn and contribute in new ways led her to seek out opportunities within the marketing department. Recognising her talent and drive, her colleagues encouraged her development, and she quickly progressed from Marketing Executive to Marketing Manager within the BMW network. Eventually, she joined Sandal BMW as Head of Communications, a role where she oversees BMW’s marketing plan and ensures the brand’s presence continues to grow.

Now, Yasemin plays a crucial role in shaping the brand’s identity, ensuring that BMW’s messaging aligns with its values and resonates with customers. She manages large-scale campaigns, digital strategies, and customer engagement initiatives, helping to maintain Sandal BMW’s reputation for excellence. Her ability to adapt and evolve within the company has not only propelled her own career forward but has also helped Sandal BMW continue to thrive in an ever-changing market.

What truly sets Yasemin apart is her passion for what she does. She believes in taking chances and following your passion, knowing first-hand that opportunities often come from putting yourself forward and embracing new challenges. She hopes to inspire more women to enter the automotive industry and explore the wide range of careers available within it, proving that with ambition and perseverance, there are no limits to what can be achieved.

The Importance of International Women’s Day.

The Importance of International Women’s Day. International Women’s Day is more than just a celebration; it's also a movement that recognises the contributions of women across all industries while advocating for gender equality and greater opportunities. It is a time to reflect on progress, acknowledge achievements, and inspire the next generation to break barriers. By sharing stories like these, we hope to encourage more women to step into roles they may have never considered before, knowing that they have the potential to shape the future of any industry they choose.

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Jasmine, Customer Care Manager.

Jasmine’s journey into the automotive world was a bold step into a new industry, despite having always worked in customer service. She believes in immersing yourself fully and showing your passion in everything you do, and this mindset has helped her excel in her role. Jasmine works closely with multiple departments, ensuring that communication and collaboration are seamless to deliver an outstanding customer experience.

She plays a pivotal role in handling customer interactions across both sales and service, making sure every customer receives exceptional care. Jasmine is dedicated to continuous improvement, always seeking ways to enhance processes and customer satisfaction, ensuring that Sandal BMW maintains its high standards of service. Her extensive background in customer service, combined with her experience working on the technical side of the business, gives her a unique perspective that helps her navigate and improve the customer journey.

Jasmine’s story is one of resilience and adaptability. By stepping into an unfamiliar industry and thriving, she proves that passion and a customer-focused approach can drive success in any field. She encourages women considering a career in automotive to take the leap and trust in their abilities, just as she did.

Empowering Women in the Automotive Industry.

Women at Sandal BMW are breaking barriers and paving the way for more inclusivity within the automotive sector. At Sandal BMW, we are committed to creating a workplace where talent thrives, regardless of gender.

This International Women’s Day, we celebrate not just the women in our own team but all women making strides in traditionally male-led industries. We hope their stories inspire others to pursue their ambitions fearlessly.

Charlotte, Product Genius.

Charlotte plays a vital role as a Product Genius at Sandal Wakefield BMW, ensuring that every customer receives comprehensive support from the moment they step into the showroom. She provides in-depth knowledge about BMW vehicles, accompanies customers on test drives, and assists with vehicle handovers, ensuring a smooth and enjoyable experience.

Joining Sandal Wakefield BMW this year, Charlotte has already made a strong impact, delivering outstanding service and building meaningful relationships with customers. Her enthusiasm and dedication set her apart, making her a key part of the sales team.

As a young professional in the automotive industry, Charlotte has embraced the opportunities for career growth, aiming to progress into a Sales Executive role in the future. With a background in the automotive sector, she has strengthened her expertise and continues to expand her knowledge, proving that determination and passion can drive success in this dynamic industry.

Hildegard Wortmann, former Senior Vice President of the BMW Brand, emphasised the importance of embracing change and innovation in the automotive industry.

"It's the best time ever. There's so much change happening that chances are massive to create something new."

Looking Ahead.

At Sandal BMW, we’re proud to celebrate the incredible women on our team who continue to inspire and break barriers in the automotive industry.

This International Women’s Day, we honour their achievements and look to a future where more women feel empowered to pursue their ambitions. Women like Jasmine, Yasemin, and Charlotte are helping shape a more inclusive industry—and we’re excited to support that journey.

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